About Us

We don’t predict future events, we help create them.

Forecast develops strategic branding, marketing concepts and campaigns for high-profile clients and creative professionals. Through partnerships, content and consultancy, we connect brands and individuals to each other, their audiences and the consumer.

What We do

Creative Consultancy

Behind every successful brand is a big idea. We work with you to discover and define the scope of the opportunity and create the solutions which best express & deliver this.

What We do

Brand Management & Marketing

We manage and guide the careers, brands and businesses of high-profile talent from the worlds of fashion, art and entertainment. Through marketing, branding and overall management we represent, promote and guide every aspect of our clients’ careers.

What We do

Talent Acquisition

Casting the right individuals is critical to maintaining a brand’s integrity. Our backgrounds in model, artist and celebrity management and marketing ensure your brand is strategically partnered with the right talent. Our global network and relationships keep our fingers on the pulse of the foremost talent.

What We do

Content Strategy & Creation

The desired results come from the best planning. We audit your current campaigns and review the competitive landscape. We define the target audiences and create a strategy and build creative briefs with the right talent and partners to deliver effective and engaging content on brand. Consider us an extension to your Art Buying and Creative Services teams.

What We do

Creative Operations

We collaborate with clients on the people, process and technology that make up the business of creative. We partner to identify and implement strategies and best practices to ensure our clients have the most efficient processes while delivering on-brand and engaging content.

Who We Are

“The women whom I love and admire for their strength and grace did not get that way because shit worked out. They got that way because shit went wrong, and they handled it. They handled it in a thousand different ways on a thousand different days, but they handled it. Those women are my superheroes.”
Elizabeth Gilbert

Natalie Smith-Knudson

Natalie has over 20 years of experience and success in talent management, scouting, strategic partnerships and alliances in Entertainment, Fashion and Beauty. Prior to launching Forecast in the UK, Natalie was the Director of the Women’s Division of Ford Models in New York and Los Angeles. During her 16 year tenure at Ford she managed the careers of Emily Ratajkowski, Hailey Baldwin, Chanel Iman and Lexi Boling; negotiating endorsements for Prada, Versace, Guess Jeans, Anna Sui, Chanel, Saint Laurent and Marc Jacobs. Before forging ahead in the world of fashion and model management, Natalie worked alongside Michael Ovitz at Creative Artists Agency (CAA) with the industry's top writers, producers, and actors.

Paulette Ellison

Paulette has an extensive background managing creative operations and driving top-line revenue within the entertainment, advertising and marketing industries. Prior to launching Forecast in the US Paulette has spent more than 20 years building brands, developing talent and creating strategic global partnerships. While at OneKreate, she successfully led business development and client partnerships, expanding the customer base and increasing revenue in multiple markets across the U.S. As President of Ford Models, Inc., she successfully recruited, developed and managed some of the industry’s premier talent. During her career, she has negotiated high profile endorsements and worked with Channing Tatum, Ashley Graham and Carmen, to name but a few.

Clair Carter-Ginn

Clair is a multidisciplinary fashion and retail executive who brings a strong combination of creative vision, strategic thinking and content development experience to Forecast clients. Clair has directed creative, content and studio strategy and teams for Michael Kors, Target Stores, the Gap, Ann Taylor and more. She has worked with industry-leading talent including Annie Leibovitz, Steven Meisel, Carter Smith, Bella Hadid, Kendall Jenner, Linda Evangelista, Karen Elson and Liya Kebede, amongst others. Clair has a unique fashion and retail background, working both in-house at major brands and on the agency side.

Our Clients


Can we Forecast your Future?
Let’s talk about how we can create a unique proposal for you.
Please email ContactUs@forecastagency.co.uk or fill out the form below.