About Us

We don’t just predict future events, we help create them.

What We do

Future Advisory

The creative economy is being rewritten.

Artificial intelligence, digital identities and new commercial models are changing how brands create content, work with talent and generate value.

Forecast helps organisations understand what these changes mean and how to respond. Combining deep industry experience with independent insight, we help leadership teams anticipate change, make better decisions and prepare for the future with confidence.

What We do

Content Advisory

In today's creative economy, content is no longer just marketing. It's a business asset.

Forecast helps brands build content strategies that connect creativity with commercial performance. From planning and production to workflows and operating models, we help organisations create content more efficiently, respond faster to change, and deliver greater value across every channel.

What We do

Talent Advisory

Finding the right talent is no longer simply about casting. It is about understanding culture, creativity, commercial value, and increasingly, digital identity. We help brands build talent strategies that remain relevant in a changing creative economy.

Natalie Knudson

Natalie Knudson is a strategic advisor helping brands, agencies and creative businesses prepare for the future of talent, creativity and technology.

With more than 30 years of international experience across fashion, media and entertainment, Natalie began her career at Creative Artists Agency (CAA) in Los Angeles, working with Michael Ovitz before going on to hold senior leadership roles at Ford Models and, most recently, as a Consultant to Wilhelmina London.

Throughout her career, she has advised global brands, developed world-class talent, negotiated commercial partnerships and helped businesses grow through periods of change. Known for her commercial insight and extensive international network, Natalie brings together strategic thinking with deep industry expertise.

Today, she advises organisations on talent strategy, commercial growth, AI readiness and the opportunities and challenges created by emerging technologies. Her work focuses on helping businesses innovate responsibly while building trust, protecting intellectual property and preserving the long-term value of creative talent.

At Forecast, Natalie helps clients anticipate change, identify opportunity and build resilient, future-ready businesses.

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Clair Carter-Ginn

Clair Carter-Ginn is an executive advisor helping brands navigate the future of content creation.

She partners with leadership teams to modernize content ecosystems, align creative ambition with business strategy, and prepare organizations for what's next. Her work spans content strategy, operating models, organizational design, AI readiness, and the evolving relationship between brand, technology, and creative.

Over the past 25 years, Clair has advised and led transformation initiatives for global brands, fashion houses and retailers. She is known for bringing clarity to complex challenges and helping executive teams make confident, future-focused decisions.

Clair combines decades of executive experience with ongoing conversations across brands, retailers, agencies, and technology companies—giving clients an informed perspective on where the industry is heading and what it means for their business. She is also a frequent speaker, educator, and moderator on the future of content, AI, and creative organizations.

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Our Clients

Louis Vuitton
LVMH
Net - A - Porter
Stella McCartney
BVLGARI
la Prairie
Gap Inc.
Michael Kors
Swarovski
Creative Blood
Caterpillar
Jafra
Scales
Clarks
Crocs
The Production Factory
Famous Footwear
Scotch & Soda
Education First
Fitbit
Glass Magazine
Cath Kidston
Maurices
Secret Escapes
BritBox
Grazia ME
Feel Good Voting
Vanessa Bruno
Under Armour
REI Co-Op
NR Magazine
Wilhelmina London
Ford Models
The Milk Collective

Contact

Can we Forecast your Future?
Let’s talk about how we can create a unique proposal for you.
Please email ContactUs@forecastagency.co.uk or fill out the form below.